Betfair Prepares to Launch New Jersey Online Gaming
24th October 2013
Confirmed: Betfair will partner with the Trump Plaza Hotel and Casino in Atlantic City to provide online gambling in New Jersey with a TV ad fanfare planned.
Industry rumours of a joint venture between Betfair and the New Jersey Casino have been confirmed by the online gaming giant as they plan a "heavyweight" advertising campaign that will span cable TV, radio, digital and Internet social media channels. The team up with GameAccount Network will see Betfair provide software and services to the Trump Plaza and was confirmed yesterday in an announcement by Betfair.
Teaser Campaign
In order to raise awareness of the planned introduction of legalized and licensed online gaming products in the state, Betfair launched a website called LetsPlayNJ.com. The site consists of just a landing page making the announcement,
"The future availability of internet gaming services on Betfair.com in New Jersey is contingent and conditioned upon the issuance of all necessary approvals, licenses and permits by the State of New Jersey including, but not limited to, all approvals, licenses and permits required by the New Jersey Division of Gaming Enforcement."
According to Paul La Fontaine, Betfair's managing director of gaming, LetsPlayNJ.com is a great way of building awareness about the company in New Jersey.
"We're going to use it to give customers a taste of the Betfair experience that they will enjoy when we are permitted to launch our online casino," he said. "New Jersey is leading the way by launching online gaming and creating a new economy. Betfair brings more than a decade of online experience and through our platform will be pleased to enable play anywhere, anytime through web and mobile devices."
Ready to Go
The New Jersey Racing Commission has already licensed Betfair through its TVG subsidiary that was acquired for $50m back in 2009. This means the company has been ready to launch at a moment's notice for quite a long time, just waiting for the green light for all systems go!
The acquisition was a master stroke by the online bookmaker with TVG being the National Thoroughbred Racing Association's official TV and interactive betting partner. It is likewise the software provider for 4NJBets.com, which for New Jersey residents is the only currently licensed online horse racing account-wagering platform.
The digital launch is being backed by a big advertising campaign in the state that will also include using billboards as well as online ads to get the message across to residents and potential new customers. Ferry terminals in Hoboken are already running digital display ads to target commuters and start the campaign gaining momentum.
You can learn more about the company and its online gaming products and services by reading our very own fully detailed Betfair Casino Review article by clicking that link.
